Building a Creator Engine for a Respected HR Leader and CHRO Coach
How We Helped JP from Future of HR Turn His List Into a Smart, Personalized Growth Engine (Without Losing the Human Touch)
The Creator:
JP Elliott is the founder of Future of HR, host of one of the top HR strategy podcasts, and a trusted executive coach to senior HR leaders.
He’s not just talking HR trends—he is the trend.
JP works with CHROs at Fortune 500 companies. He runs a high-impact leadership accelerator, delivers keynotes at major orgs, and is building one of the smartest, most respected brands in the HR leadership space.
The Problem:
He was scaling fast—but his email systems weren’t.
Despite the brand’s polish and JP’s deep expertise, the email backend was still built like a one-size-fits-all newsletter. CHROs got the same messaging as early-career HR professionals. Offers weren’t tailored. And the content, while high-quality, wasn’t being delivered with strategic intent.
There was no onboarding. No segmentation. No next step logic.
JP had the trust. He had the offers. But the system connecting them? Missing.
The Ask:
“Make this smarter. I want something modular, perpetual, and personalized. I want the CHROs to feel like I’m talking directly to them—and I want the up-and-comers to know I’ve got their back too.”
What We Built (in 1 Week):
A smart onboarding and pitch engine that instantly detects the subscriber’s audience segment (CHRO or Next-Gen HR leader), adjusts the messaging, and maps them to their next best offer.
Segment-aware email templates with dynamic content blocks that personalize:
The subject line
Offer language ("Train Your Team" vs. "Join the Next Cohort")
Testimonials (from Fortune 500 CHROs or rising HR leaders)
Buttons and CTAs that match context
A dynamic evergreen newsletter that rotates podcast content, thought leadership, and program offers—without sending stale content or irrelevant asks.
A testimonial engine that surfaces the right quote at the right time, with logic to only show testimonials relevant to the audience segment and offer.
A modular offer system powered by Kit custom fields, Liquid logic, and Creator Engines config settings:
Weighted variant distribution (primary, secondary, tertiary)
Fall-back logic in case offers are unavailable or seen before
Tag-free segmentation using audience_segment and next_offer fields
A fully documented system with every automation, field, and rule mapped out—plus a custom walkthrough video JP could share with his team or revisit anytime.
The Results:
JP now has an evergreen flywheel that feeds his core offer: the Next-Gen HR Accelerator.
Subscribers get messaging that feels handcrafted—even though it’s fully automated.
No tag soup. No email chaos. Just a smart, scalable system that evolves as the business does.
Clean, maintainable templates with CHRO-ready polish.
The Response?
"You blow my mind with how easy you make it. What you built is amazing. I’m blown away and very, very happy with the investment I made."
"The CHRO vs. Next-Gen messaging split is a game changer. I think this is going to drive the flywheel for my whole business."
"I just feel lucky I found you. This Creator Engine is next level."
This is what it looks like when a respected executive coach gets a system that’s as strategic as he is.
Not a newsletter blast. Not a funnel hack.
A custom-built Creator Engine that adapts, personalizes, and delivers—with zero manual work.
That’s what we do. Let’s build yours next.
