Building a Creator Engine for a Respected Coach in the Science Based Lifting Community
How We Helped Josh from Data Driven Strength Personalize His Emails at Scale (Without Lifting a Finger)
The Creator:
A PhD-level coach with one of the smartest audiences in the strength training space.
Josh runs Data Driven Strength—a research-backed coaching company with a massive following, high-performing clients, and a brand built on scientific integrity.
He’s got the credentials.
He’s got the content.
He’s got a client base that spans casual lifters to world-class powerlifters.
The Problem:
The emails weren’t keeping up with the brand.
Despite the deep expertise, the newsletter felt generic. Everyone got the same message, even though their goals (and knowledge) were wildly different.
No onboarding.
No segmentation.
No smart offers.
Josh had built trust through YouTube, Instagram, and podcasting—but when a subscriber joined the list, they hit a wall.
He knew email should be the core of a personalized experience. He just didn’t have the time or system to build it himself.
The Ask:
“Give me a system that matches our content quality. Something smart, automated, and tailored. I don’t want to be manually rewriting newsletters for every subscriber type.”
What We Built (in 1 Week):
A dynamic onboarding sequence that detects if a subscriber was a legacy holdover (i.e., ghosted by the list in the past), then rewrites the welcome message to reintroduce the brand with humility and clarity.
A fully-automated Offer Engine that uses Liquid logic and Kit custom fields to:
Identify the subscriber’s next best offer (coaching, podcast, or reply)
Show different content depending on their experience level (early lifter, coach, or advanced)
Route coaching clients away from coaching offers to personalized podcast content
Weight the pitch engine (e.g., 60% coaching, 30% podcast, 10% reply prompts)
Prevent offer loops by storing what they’ve seen, what they’ve bought, and what’s next
A testimonial engine that pulls in social proof dynamically—only when the context fits (e.g., only showing coaching testimonials when the offer is a coaching pitch)
A perpetual evergreen newsletter framework that delivers fresh content automatically and subtly rotates in the right offers without needing a launch
HTML email templates with conditional blocks so the design and message always align—no double buttons, no awkward placeholders, and never repeating an offer they’ve already ignored
A fallback reply system when no offer is appropriate, with context-aware prompts that still keep engagement high
Full documentation of every automation, sequence, and content block built—plus a personalized walkthrough video and handoff PDF for future reference
The Results:
A smarter-than-ever email engine that mirrors Josh’s thought leadership
A modular, scalable system that can evolve with future offers
Seamless transitions from email to coaching, podcast, or content without hard sells
A clean, efficient setup in Kit that’s fully mapped, labeled, and repeatable
A support structure in place (Funnel Fixes, Strategy Calls, and Checkup Days) if anything needs tweaking
The Response?
“This is phenomenal. Way more advanced than I expected. It’s so clean and intentional—and it just works. Thanks again for all the work on this. You crushed it.”
This is what it looks like when a leading evidence-based brand gets an equally smart email system.
Not a list of broadcast blasts.
Not a tag soup of legacy automations.
A personalized, rules-based system that scales—and respects the intelligence of the audience.
That’s Creator Engines.
Let’s build yours next.
